Design it. Print it. Keep it.

This was a unique mobile application for Castrol that allowed users to “translate” their name into Portuguese and print it on a giveaway t-shirt. Participants were able to simply input their name into the app and the application would automatically show what their name would be with a Brazilian twist. If consumers had a better name in mind, they were able to quickly edit it. The whole process from start to printing was done in a matter of minutes and participants could take their custom Castrol t-shirt as a souvenir as well as sharing their “new Brazilian name” on social media.